Wednesday, January 30, 2013

The Genius at the End of the Tweet

Whomever is in charge of the social media accounts for Sesame Street exhibited a stroke of sheer genius this afternoon.  While I was browsing on facebook, I was alerted, thanks to a post by Wil Wheaton, that the Sesame Street Twitter account was in the midst of a truly awesome undertaking.

Are you familiar with the book "The Monster at the End of this Book"? It was a childhood favorite of mine, my dad read it to me all the time.  I still own a copy of this book.  It features none other than Grover, the cute blue monster with the Sesame Street address.  Well, today, the Sesame Street twitter guru recreated this book with live tweets, as a Twitter conversation.  It quickly got dubbed with the hashtag #MonsterAtTheEndOfThisTweet.  And it was.....awesome.

grover 1
(Read from the bottom up)

From a "social media as marketing" standpoint, this was a really brilliant move.  In less than 10 minutes, the Sesame Street account got A TON of positive PR.  Countless retweets, follows, and favorites occurred during this little endeavor.  What a way to bounce back from some negative PR after the whole Mitt Romney vs. Big Bird battle, and the Elmo puppeteer sex scandal embarrassment.

For a few moments on this rainy Wednesday afternoon, thousands of grown ups sat in rapt attention, staring at their smart phones and computer screens, as the mystery of the monster at the end of the twitter conversation unfolded.  Each retweet brought us closer to the end of the conversation and solving the mystery.  Grover begged us not to RT, so that we would not have to contend with the scary monster.  Anyone who knows the books knows how this is going to end up.  And yet we all still followed along. (**SPOILER ALERT** The monster at the end of the conversation is none other than lovable old Grover). Wil Wheaton was particularly excited and even got a shout out from Grover personally.  It was so cute, and incredibly fun to watch it all unfold.  For a complete view of the tweet timeline, in order, check out this article  over at GeekDad.

I read along with every single tweet.  For a few moments today, I was 5 years old again.  Thanks for that, Sesame Street.